Introduction
Stop settling for 1% reply rates. If cold email campaigns haven’t worked for you in the past, it’s likely because you’ve been relying on outdated methods like broad targeting based on job titles or personas.
The reality is that 97% of prospects aren’t actively looking to purchase a new solution, which means traditional list-building approaches just don’t cut it anymore.
Instead, you need to focus on sales triggers—specific buyer signals that allow you to send the right message at the right time.
For years, I’ve used these 60+ B2B Sales Triggers to increase the relevancy of my outreach, achieve consistent 15% reply rates, and generate millions in revenue for my businesses and customers. In this post, I’ll share why triggers work and give you a sneak peek at how to use them effectively.
If you’re ready to stop guessing and start seeing results, check out the full list in the Checklists & Frameworks section inside The Vault.
Why Sales Triggers Work
1. Right Message, Right Time
Sales triggers help you take action as soon as ideal buying conditions occur. Whether it’s a new hire, a funding round, or a technology adoption, these triggers ensure your outreach aligns perfectly with your prospect’s context.
2. Scalable Personalisation
Sales triggers eliminate the need for overly personalised intro lines or gimmicks. Instead, the relevance of the trigger itself allows for effective, scalable outreach that resonates with multiple prospects at once.
Example:
- Trigger: Prospect recently promoted to a leadership role.
- Message: “Many leaders like you find themselves exploring [specific solution] to hit the ground running. Would this be relevant to you?”
What’s Included in the 60+ Sales Triggers
1. A Comprehensive List of Triggers
Examples include:
- Companies expanding into new markets.
- Prospects adopting a specific technology.
- Accounts hiring for key roles.
2. Trigger Descriptions
Each trigger includes a detailed explanation of why it’s relevant and how it can be used to craft your outreach.
3. Relevance Factor
Understand how impactful each trigger is in driving engagement and building a meaningful connection.
4. Time/Difficulty Rating
Each trigger comes with a rating to show how challenging it might be to identify the data, helping you prioritise your efforts.
What I’ve Shared Here is Just the Beginning
The 60+ B2B Sales Triggers resource, within the Checklists & Frameworks section inside The Vault, includes:
- All 60+ triggers for increasing relevancy in your outreach.
- Detailed descriptions and usage tips for each trigger.
- Ratings for time/difficulty and relevance to help you focus on what works best.
